254 million people worldwide are visually impaired or blind.
90% live in developing countries and 75% are visually impaired or blind due to conditions which are preventable or treatable.
Sight-restoring treatments are highly cost-effective.
GOALS
- Improve the treatment and prevention of eye disease
- Reduce the impact of blindness and visual impairment on individuals and communities worldwide
- Ensure health workers can recognise, treat or refer eye conditions safely and appropriately
- Raise public awareness of common eye diseases
- Support the VISION 2020 campaign to eliminate avoidable blindness worldwide
SOLUTIONS
- Work with an experienced, international author team to develop appropriate, high-quality learning materials for each audience and region
- Gather clinical videos in our target regions (to increase engagement and local relevance)
- Highlight key clinical skills and practical procedures through video demonstration
- Engage with users to shape materials and obtain learner/user feedback
- Assess the impact on knowledge, skills and decision making of health workers; and on patients’ attitudes to eye disease
TARGETS
- Develop a resource for doctors, nurses and allied health professionals for Asia and Europe (building on our Africa version)
- Produce simplified materials for community health workers globally
- Provide patient education videos for patients, families and the wider public
- Use interviews, focus groups and informal feedback to understand the views of learners, educators, policy makers and key opinion leaders in this important area
